Men’s cosmetics, a hairy sector!
Gone are the days when men borrowed cosmetics from their mothers, sisters or even girlfriends! Long reserved for women, the cosmetics sector has now expanded to include products for men and their skin types. Men’s cosmetics shelves have grown by 40% in 20 years (source : Bivouak Paris).
This is due to a growing awareness that taking care of yourself, your skin and your body is no longer the exclusive preserve of women. Men also need specific products to look after their skin. Especially as men’s skin is thicker and oilier, so they need to choose the right products. What’s more, it’s particularly important these days to look after your image, which explains why the cosmetics market is set to grow by 5% in 2020 (source : Linkedin).
The men’s cosmetics market
Worldwide, sales of cosmetics for men have grown by 6.4% (source : PremiumBeautyNews). Today, purchases of skincare products for men represent a total of 55.5 billion dollars (source : PremiumBeautyNews). It is estimated that this growth will double by 2031! This is a market that is growing 1.5 times faster than that of women (source : theschoolab). The main successful markets are: shaving, perfume, hair care and skincare.
Today’s men are also looking for natural, ethical, functional cosmetics with traceable ingredients to take care of themselves and their environment.
In France, men’s cosmetics account for 11% of the overall market, which augurs well for the future of the sector (source : l’Express). Goodbye to the prejudices that reserved cosmetics for women only, welcome gentlemen!
The concept homme, an innovation by Groupe Berkem
Physical appearance has become just as important for a woman as it is for a man, Groupe Berkem has formulated products specifically for the care of men’s bodies and faces. The active ingredients in these products have been carefully selected to perfectly match the impurities and skin texture of these gentlemen.
Shaving cream, 96.95% natural origin
It protects the skin and soothes irritation caused by razor use. The shaving cream is made up of 1/4 bamboo waterwith a soothing effect on the skin, as well as an extract of acacia flower extract to soothe irritation and reduce razor burn.
Facial cleanser, 98.35% natural origin
It deeply cleanses the face to reduce dilated pores and the feeling of rough skin. The facial cleanser is 60% witch hazel water witch hazel waterwith a toning and astringent effect, as well as an extract of marshmallow flowers to rebalance your microbiota.
Moisturising face cream, made from 96% natural ingredients
It helps combat the tightness and dryness that the skin can feel on a daily basis. The moisturising face cream contains peppermint water with a soothing effect, a co-product extract of saffron flowers to protect the skin from the sun, and an extract of marshmallow flowers for its moisturising effect.
Muscle massage oil, 99.97% natural origin
It helps restore firmness and tone after intense physical effort. The massage oil contains an extract of maritime pine rich in polyphenols to improve microcirculation.
2 in 1 shampoo, made from 94.36% natural ingredients
It helps maintain hair and beard, leaving them silkier. The 2 in 1 shampoo is composed of 15% of lime blossom water with a detoxifying effect and an extract of raspberry leaf extract which removes all traces of pollution while preserving the shine of the coat.